Kerlingarfjollparadise.wordpress.com is primarily used to promote plans for increased activity in tourism in Kerlingarfjöll like the construction of hotels, new organized hiking and more recreation options in outdoor activity and mountaineering.
The company Fannborg Ltd. owns and operates the highlands center in Kerlingarfjöll, manages the construction of the new hotel and supports further development in the area.
Fannborg‘s subsidiary, Mountains Ltd, has license to operate a travel agency and organizes trip around the Kjalar area, which it considers a local market, i.e. in Kerlingarfjöll and Kjölur which is a part of the center highland area in Iceland.
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